Southwest, my favorite airline, has come up with an incentive for you to join their Business Select or A-List program - or to pay a fee and practically reserve your seat (well, your boarding position). Now, in true Southwest style, this doesn't affect most of us who are not going to pay $10 more so our costs are still kept low, but I thought you'd be interested in their recently released news:
Don't race. We'll save your place! Southwest is proud to announce its newest product, EarlyBird Check-in, which gives Customers the option to score an early boarding position by adding an additional $10 to the price of a one-way fare. The low-cost service automatically reserves a boarding position for Customers prior to general check-in, allowing EarlyBird Customers to begin boarding the plane after Southwest's Business Select and Rapid Rewards A-List Customers. EarlyBird Check-in is available for purchase beginning today, Wednesday, Sept. 2, 2009, for travel beginning Thursday, Sept. 3, 2009. For additional information on EarlyBird Check-in, visit http://www.southwest.com/flight/early-bird-retrieve-reservation.html or the Company Blog at www.nutsaboutsouthwest.com.
Here's more information on flying Southwest Airlines.